For brands & shops
Reach More Customers Through the World of Boba
Boba Lab helps brands get discovered, connect with boba-loving customers, drive real-world engagement, and measure the results.
Download Partnership DeckWhy partner with us
What We Help You Do
Get Discovered
Put your business in front of people actively exploring bubble tea, desserts, food and experiences.
Drive Customer Visits
Turn discovery into real-world visits through member offers, promotions and Boba Lab experiences.
Build Repeat Visits
Give customers a reason to come back through exclusive perks, limited-time offers and ongoing engagement.
Measure Engagement
Track redemptions and customer activity so you can see how people are engaging with your business.
- Discover
- Visit
- Return
- Measure
Partnership opportunities
Choose the way you want to work with Boba Lab
Boba Pass Partners
Reach members and encourage measurable store visits.
Create flexible member benefits, manage participating locations and track redemptions through the Boba Pass Partner Dashboard.
Best for: Bubble tea shops, cafés, dessert businesses, restaurants and local retailers.
Product Collaborations
Turn a product idea into something customers can discover and experience.
Work with Boba Lab on limited-edition drinks, desserts, merchandise, product drops and co-branded campaigns.
Best for: Food and beverage brands, retailers, manufacturers and consumer brands.
Experiences & Activations
Bring your brand to life through real consumer participation.
Create tastings, workshops, pop-ups, challenges and interactive experiences designed around boba culture.
Best for: Brands seeking product trials, customer engagement, content and measurable activation results.
Festival Partnerships
Connect your brand with the Canada Bubble Tea Festival community.
Explore festival activations, sponsored experiences, product sampling and year-round opportunities connected to Canada’s leading bubble tea celebration.
Boba Pass
Turn discovery into store visits.
Join Boba Lab’s year-round member network and reach customers looking for new places, drinks and experiences. Create your own offers, control when they are available, and track actual redemptions.
You decide
- What benefit to offer
- When it is available
- Which locations participate
- How often it can be redeemed
Boba Pass provides
- Partner business listing
- Customer discovery
- Digital redemption
- Performance data
- Year-round member access
Boba Lab Experiences
Turn brand exposure into participation.
Connect your brand with interactive experiences, challenges, tastings and activations designed to create measurable customer engagement.
Get Discovered Through Boba Lab
Boba Lab helps people discover what to drink, where to go and what to experience across the world of boba.
Opportunities to be featured
- Boba Lab discovery content
- Maestro™ recommendations
- Featured businesses
- Seasonal campaigns
- Community experiences
Partner businesses may be featured across these channels. Featuring is editorial and based on fit, timing and relevance — it is not guaranteed exposure or guaranteed traffic.
More Than a Listing. An Ecosystem.
Boba Lab connects digital discovery, membership, experiences and real-world events — giving partners multiple ways to reach and engage customers.
- Boba Lab
- Discovery & Content
- Maestro™
- Boba Pass
- Experiences
- Canada Bubble Tea Festival
Brand Collaboration
Let’s create something people want to experience.
Whether you want to reach Boba Pass members, introduce your business to new customers, launch a product or build a branded experience, tell us what you have in mind.
Founding Partner Program
There is no participation fee to join Boba Pass. Partners contribute by providing member offers or benefits. Founding Partners help shape the program while gaining early access to Boba Pass members and partner tools.
Start the conversation
Tell us what you’re building. We’ll reply within two business days.
From digital to live
Take the Experience Further.
Boba Lab partnerships can move beyond digital discovery and into real-world experiences — from partner shops and community activations to opportunities connected with Canada Bubble Tea Festival.
Festival opportunities are subject to separate partnership availability and approval.
Track record
Where experiences come to life
Boba Lab works across partner shops, community experiences and large-scale events.
Partner brands and collaboration highlights coming soon.