Boba Pass Partner Program
Turn Boba Lovers into Returning Customers
Join a year-round digital membership network that helps customers discover participating businesses, redeem exclusive benefits and return more often.
Create offers that work for your business, control when and how they are available, and track real redemption activity — all through one partner dashboard.
No setup fee. No required discount. No additional equipment needed.
More Than a Traditional Boba Passport
Boba Pass is a year-round digital membership platform connecting bubble tea lovers with participating businesses.
Unlike a printed passport or short-term promotional campaign, Boba Pass is designed for ongoing customer discovery and engagement. Members can explore participating businesses, view available benefits and redeem offers directly from their phones.
Partners can create and manage their own offers, control availability and redemption rules, support multiple locations, and review performance through their dashboard.
What Partners Receive
Customer Discovery
Introduce your business, products and locations to Boba Pass members who are actively looking for new drinks, desserts and local experiences.
Year-Round Visibility
Remain discoverable beyond a single event or limited promotional campaign.
Flexible Promotions
Create an offer that works for your business — from a free topping or limited-time special to an exclusive product or member discount.
Multi-Location Support
Manage participating locations through one partner account and decide which offers are available at each location.
Measurable Results
View redemptions, usage activity and offer performance through your partner dashboard.
Boba Lab Opportunities
Partners may be featured through Boba Lab content, member campaigns, giveaways, special experiences and community events.
You Decide What to Offer
There is no required discount or fixed promotion. Each partner chooses what type of benefit makes sense for their business.
Offer examples
- Free topping or product upgrade
- Percentage or dollar-value discount
- Buy-one-get-one promotion
- Exclusive member drink or menu item
- Happy-hour or off-peak offer
- Birthday reward
- Limited-time promotion
- Complimentary product
- Sponsored drink, dessert or gift card
- Special event or in-store experience
Offers can be designed to introduce a new product, increase off-peak traffic, encourage repeat visits or reward loyal customers.
Stay in Control of Every Offer
Partners can create, update, pause and manage their offers through their own dashboard.
Partners can control
- Offer type and value
- Participating store locations
- Start and end dates
- Available days and hours
- Redemption frequency
- Total redemption limits
- Per-member usage limits
- Member eligibility
- Offer terms and conditions
- Whether staff confirmation is required
You can adjust or pause an offer when business conditions change.
How Boba Pass Works for Partners
- 1
Join the Network
Complete the Partner Application and provide your business and location information.
- 2
Create Your Offer
Log in to your partner dashboard and create a member benefit that fits your business goals and operating capacity.
- 3
Members Discover Your Business
Boba Pass members can find your business, view participating locations and check available offers from their phones.
- 4
Members Redeem In Store
The customer opens their digital Boba Pass and shows the eligible offer at the counter. If the offer has a redemption limit, the staff member confirms the offer and taps Redeem on the customer's phone.
- 5
Track Performance
Redemption activity is recorded in the system, allowing partners to review usage and offer performance through their dashboard.
Simple for Customers. Easy for Staff.
Boba Pass is designed to fit into the existing checkout process without requiring complicated equipment or technical integration.
Operational benefits
- No new POS system required
- No scanner required
- No additional equipment required
- No physical stamp card or booklet
- No separate staff device required
- Minimal employee training
- Limited-use offers can be digitally recorded
- Members cannot repeatedly redeem a single-use benefit
Staff instruction example
- 1.Ask the customer to open their Boba Pass.
- 2.Confirm the offer and participating location.
- 3.Tap Redeem if the offer requires digital confirmation.
- 4.Apply the benefit during checkout.
Detailed staff instructions will be provided before launch so participating locations can prepare their teams.
Manage Offers and See Real Results
Each participating business receives access to a partner dashboard designed to make offer management simple.
Dashboard functions
- Create and update member offers
- Add and manage participating locations
- Set availability dates and times
- Apply redemption and usage limits
- Pause or reactivate offers
- Review visits and redemptions
- Compare offer performance
- Monitor activity across locations
Important note
Boba Pass tracks platform activity and redemptions. It does not process customer payments or replace your existing point-of-sale system.
Reach Different Types of Boba Pass Members
Boba Pass includes free and paid membership options, helping partners reach a broader audience while creating opportunities for enhanced benefits.
The Boba Pass platform manages member eligibility automatically, so staff only need to confirm the offer shown on the customer's phone.
Turn Products into Member Engagement
Partners may optionally contribute drinks, desserts, gift cards or other products as sponsored member rewards.
Sponsored items may be used for
- Birthday rewards
- Member giveaways
- New-member campaigns
- Limited-time promotions
- Seasonal campaigns
- Boba Lab experiences
- Community and festival activations
Sponsored rewards are optional. Campaign details and quantities will be confirmed with the partner before activation.
Join the Initial Boba Pass Network
We are currently inviting bubble tea shops, dessert businesses, cafés, restaurants and lifestyle partners to join the initial Boba Pass network.
Founding Partners will help shape the platform before its wider public launch and will receive early access to create their business profile, locations and first member offer.
Founding Partner benefits
- No setup fee
- No platform participation fee during the initial launch period
- Early access to the partner dashboard
- Founding Partner recognition
- Priority onboarding support
- Opportunity to provide platform feedback
- Eligibility for launch campaigns and partner features
Fee clarification
Any future paid features or programs will be optional and communicated in advance. Founding Partners will not be enrolled in a paid plan without prior notice and agreement.
Who We're Looking For
Boba Pass is building a diverse network of businesses connected to boba culture, food, discovery and community.
Suggested categories
- Bubble tea shops
- Tea and beverage businesses
- Dessert shops
- Cafés and bakeries
- Asian street food businesses
- Restaurants
- Specialty retailers
- Lifestyle businesses
- Tourism and hospitality partners
- Cultural and community organizations
Businesses with multiple locations are welcome to apply.
Frequently Asked Questions
Ready to Welcome More Boba Lovers?
Join the Boba Pass network, create an offer that works for your business and start building measurable customer engagement throughout the year.
Questions about becoming a Boba Pass Partner?
hello@bobalab.ca