Boba Pass Partner Program
Turn Boba Lovers into Returning Customers
Boba Pass helps people discover your business, gives them a reason to visit, and gives you the tools to bring them back.
You control the offer. Boba Pass helps create the connection.
There is no participation fee to join Boba Pass. Partners contribute by providing member offers or benefits.
Download Boba Pass DeckWhat Boba Pass Can Do for Your Business
Discovery is only the start. Boba Pass is built to turn interest into visits you can actually measure.
01 — Get Discovered
Reach Boba Pass members who are actively looking for new drinks, desserts and places to try.
02 — Drive Store Visits
Give members a reason to choose your business through exclusive offers and limited-time promotions.
03 — Bring Customers Back
Create repeat-visit incentives using frequency limits, Happy Hours, seasonal offers and member perks.
04 — Measure the Results
Track redemptions and engagement through your partner dashboard instead of relying on impressions alone.
More Than a Traditional Boba Passport
Boba Pass is a year-round digital membership platform connecting bubble tea lovers with participating businesses.
Unlike a printed passport or short-term promotional campaign, Boba Pass is designed for ongoing customer discovery and engagement. Members can explore participating businesses, view available benefits and redeem offers directly from their phones.
Partners can create and manage their own offers, control availability and redemption rules, support multiple locations, and review performance through their dashboard.
You Decide What to Offer
There is no required discount or fixed promotion. Each partner chooses what type of benefit makes sense for their business.
Offer examples
- Free topping or product upgrade
- Percentage or dollar-value discount
- Buy-one-get-one promotion
- Exclusive member drink or menu item
- Happy-hour or off-peak offer
- Birthday reward
- Limited-time promotion
- Complimentary product
- Sponsored drink, dessert or gift card
- Special event or in-store experience
Offers can be designed to introduce a new product, increase off-peak traffic, encourage repeat visits or reward loyal customers.
You Stay in Control
Boba Pass never dictates your promotion. You choose the offer, when it runs, where it runs and how often a member can use it — and you can pause it any time.
Partners can control
- Offer type and value
- Participating store locations
- Start and end dates
- Available days and hours
- Redemption frequency
- Total redemption limits
- Per-member usage limits
- Member eligibility
- Offer terms and conditions
- Whether staff confirmation is required
You can adjust or pause an offer when business conditions change.
How Boba Pass Works for Partners
- 1
Join the Network
Complete the Partner Application and provide your business and location information.
- 2
Create Your Offer
Log in to your partner dashboard and create a member benefit that fits your business goals and operating capacity.
- 3
Members Discover Your Business
Boba Pass members can find your business, view participating locations and check available offers from their phones.
- 4
Members Redeem In Store
The customer opens their digital Boba Pass and shows the eligible offer at the counter. If the offer has a redemption limit, the staff member confirms the offer and taps Redeem on the customer's phone.
- 5
Track Performance
Redemption activity is recorded in the system, allowing partners to review usage and offer performance through their dashboard.
Simple for Your Staff
Redemption takes seconds and fits into your existing checkout — no POS integration, no scanner, no extra device.
Operational benefits
- No new POS system required
- No scanner required
- No additional equipment required
- No physical stamp card or booklet
- No separate staff device required
- Minimal employee training
- Limited-use offers can be digitally recorded
- Members cannot repeatedly redeem a single-use benefit
Staff instruction example
- 1.Ask the customer to open their Boba Pass.
- 2.Confirm the offer and participating location.
- 3.Tap Redeem if the offer requires digital confirmation.
- 4.Apply the benefit during checkout.
Detailed staff instructions will be provided before launch so participating locations can prepare their teams.
See What's Actually Working
Most marketing gives you impressions. Boba Pass gives you redemptions, repeat activity and offer performance you can act on.
Dashboard functions
- Create and update member offers
- Add and manage participating locations
- Set availability dates and times
- Apply redemption and usage limits
- Pause or reactivate offers
- Review visits and redemptions
- Compare offer performance
- Monitor activity across locations
Important note
Boba Pass tracks platform activity and redemptions. It does not process customer payments or replace your existing point-of-sale system.
Reach Different Types of Boba Pass Members
Boba Pass includes free and paid membership options, helping partners reach a broader audience while creating opportunities for enhanced benefits.
The Boba Pass platform manages member eligibility automatically, so staff only need to confirm the offer shown on the customer's phone.
Your Partnership Can Go Beyond the Pass
Boba Pass is one entry point. Partners may also take part in Boba Lab content, member campaigns, giveaways and real-world experiences.
Sponsored items may be used for
- Birthday rewards
- Member giveaways
- New-member campaigns
- Limited-time promotions
- Seasonal campaigns
- Boba Lab experiences
- Community and festival activations
Sponsored rewards are optional. Campaign details and quantities will be confirmed with the partner before activation.
Why Join Now
We are currently inviting bubble tea shops, dessert businesses, cafés, restaurants and lifestyle partners to join the initial Boba Pass network.
Founding Partners will help shape the platform before its wider public launch and will receive early access to create their business profile, locations and first member offer.
Founding Partner benefits
- No participation fee — partners contribute by providing member offers or benefits
- Early access to the partner dashboard
- Founding Partner recognition
- Priority onboarding support
- Opportunity to provide platform feedback
- Eligibility for launch campaigns and partner features
Fee clarification
There is no participation fee to join Boba Pass. Partners contribute by providing member offers or benefits.
Who We're Looking For
Boba Pass is building a diverse network of businesses connected to boba culture, food, discovery and community.
Suggested categories
- Bubble tea shops
- Tea and beverage businesses
- Dessert shops
- Cafés and bakeries
- Asian street food businesses
- Restaurants
- Specialty retailers
- Lifestyle businesses
- Tourism and hospitality partners
- Cultural and community organizations
Businesses with multiple locations are welcome to apply.
Frequently Asked Questions
Ready to Turn Discovery Into Visits?
Join the Boba Pass network as a Founding Partner, launch an offer that fits your business, and start measuring real customer visits.
Questions about becoming a Boba Pass Partner?
hello@bobalab.ca