The year-round platform connecting boba lovers and brands.
Membership benefits, product collaborations, tastings, experiences and brand activations — all built around the boba community.
Ask Maestro™
Meet Maestro the Boba Lion™, your Metro Vancouver boba guide
Looking for something refreshing? Somewhere nearby? A hidden gem? Tell Maestro™ what you're in the mood for and get personalized recommendations.
Two ways to experience Boba Lab
Discover
Discover
Boba finds, new openings and stories from the local scene.
Visitor Route
A Visitor’s Boba Route from Metrotown to Gilmore
Follow a Burnaby boba route from Metrotown to Brentwood and Gilmore, with fruit tea, oolong, brown sugar pearls and cheese foam along the way.
Visitor Route
A Three-City SkyTrain Boba Tasting Plan
A three-day route through Vancouver, Burnaby and Richmond, pairing downtown sightseeing and major shopping landmarks with five distinct tea stops.
Local Guide
Late-Night Boba and Dessert in Burnaby
Two Burnaby cafés for evenings when the plan is bubble tea, waffles, mille crepe cake or a cozy place to settle in.
Explore shops
Browse the directory by city and see which shops accept the Boba Pass.
From online discovery to real-world experience
See the World of Boba Come to Life.
Canada Bubble Tea Festival brings the boba community together for a major annual celebration of drinks, culture, creativity and shared experiences.
Discover brands, try something new, take part in interactive experiences and celebrate boba culture together.
Boba Lab keeps the discovery going all year. Canada Bubble Tea Festival brings it together in person.
A separate brand, connected to Boba Lab. · August 2027
What Boba Lab does
From discovery to loyalty — all year round.
Boba Lab connects brands with boba consumers through membership, product discovery, experiences and community activations.
Boba Pass
A digital membership that keeps boba lovers discovering partner shops and unlocking perks all year.
Boba Lab Experiences
Tastings, product launches, workshops and community experiences designed around real boba culture.
Brand Partnerships
Collaborations, campaigns and measurable brand engagement with the boba community.
For boba drinkers
Boba Pass
One pass, endless experiences. A single membership across our partner shops — so brands don't only meet you on festival day, and you don't only drink boba once a year.
Boba Pass Classic
- Official digital membership card
- Special discounts and member-only offers
- Access to Boba Drops & complimentary tastings
- Priority registration for Boba Lab experiences & events
Boba Pass Plus
- Birthday reward
- Quarterly giveaway
- Early access to new drink tastings
- Access to Plus-only events & experiences
- Unlock exclusive deals, enhanced discounts and special promotions available only to Plus members
- Bonus: exclusive Canada Bubble Tea Festival perks (1 complimentary bubble tea + 1 experience)
Your pass goes to the festival
Boba Pass Meets Canada Bubble Tea Festival.
Your Boba Pass journey doesn't stop online. Eligible Boba Pass benefits and experiences can extend into Canada Bubble Tea Festival, connecting your year-round discoveries with our biggest annual celebration of boba culture.
- 1 complimentary bubble tea
- 1 festival experience
Festival benefits may vary by year and are subject to the current Boba Pass membership terms.
Discover the Festival →Join Boba Pass for free (Classic)
Show your digital pass at partner shops
Want more? Contact us to upgrade to Plus
For brands
Let’s create something people want to experience.
Whether you want to reach Boba Pass members, introduce your business to new customers, launch a product or build a branded experience, tell us what you have in mind.
Member Benefits
Exclusive offers and perks for Boba Pass members
Limited-edition Products
Co-branded drinks, desserts and merchandise
Tastings & Workshops
Hands-on experiences with the boba community
Pop-ups & Event Activations
On-site brand presence at community and large-scale events
Boba Pass partner opportunities
You provide
- •Member discount
- •Free topping
- •Exclusive drink
- •Monthly special
- •Limited-time promotion
You receive
- •Partner listing
- •Customer discovery and referrals
- •Social media exposure opportunities
- •Festival visibility opportunities
- •Year-round connection with bubble tea lovers
Founding Partner Program
Join Boba Pass during our launch period with no standard platform participation fee. Founding Partners help shape the program while gaining early access to Boba Pass members and partner tools.
Let's build something together
Whether you're looking to offer an exclusive member benefit, launch a new product or create an interactive experience, we're ready to explore the right opportunity with you.
From digital to live
Take the Experience Further.
Boba Lab partnerships can move beyond digital discovery and into real-world experiences — from partner shops and community activations to opportunities connected with Canada Bubble Tea Festival.
Festival opportunities are subject to separate partnership availability and approval.
Track record
Where experiences come to life
Boba Lab activates across partner shops, community experiences and large-scale consumer events.
Partner brands and collaboration highlights coming soon.