The traffic gateway
Festival
- Large-scale community engagement
- Mass consumer reach
- Brand exposure
- On-site experience
- Product showcase
- Sponsorship
- Vendor opportunities
Experiences, innovation and
year-round activation.
The platform between boba consumers and the brands that want to reach them — a festival gateway, a membership, and a creative studio in one.
One chain, from crowd to campaign
- 01
Festival
Large-scale community engagement
- 02
Boba Lab
Experiences, innovation, activation
- 03
Boba Pass
Membership and customer loyalty
- 04
Brand Partnerships
Commercial outcomes
Why partner with us
Because consumers don't just want advertisements anymore.
They want experiences, authentic connections, and brands that become part of their lifestyle.
Through Canada Bubble Tea Festival and Boba Lab, we help businesses connect with Canada's growing bubble tea community through year-round engagement, memorable experiences and meaningful collaborations.
- 01
Canada Bubble Tea Festival
Large-scale community engagement
- 02
Boba Lab
Experiences, innovation and year-round activation
- 03
Year-Round Engagement
Memorable experiences, meaningful collaborations
Four moving parts
Boba Lab is not just a membership platform and not just event tech. It is the layer that keeps consumers and brands connected all year.
Membership and loyalty
Boba Pass
- Member discount
- Exclusive drink
- Free topping
- Monthly special
- Limited-time promotion
The creative engine
Boba Lab
- Product collaboration
- Limited-edition drinks
- Tastings
- Workshops
- Community activations
- Campaigns
- Custom experiences
Where it turns commercial
Brand Partnerships
- Tell us your business goal
- We design the solution
- Reach boba consumers directly
- Measured, reported, repeatable
For boba drinkers
Boba Pass
One pass, endless experiences. A single membership across our partner shops — so brands don't only meet you on festival day, and you don't only drink boba once a year.
- Member discount at partner shops
- Exclusive members-only drink
- Free topping, every visit
- Monthly special drop
- Limited-time promotions and early festival access
Create your free Boba Pass
Join Boba Pass, show your digital pass at partner shops, and enjoy more bubble tea.
- 1. Join Boba Pass
- 2. Show your digital pass
- 3. Enjoy more bubble tea
Free to join — takes just a few seconds.
For brands
Ways we can collaborate
Start with one opportunity — or combine multiple ways to engage.
Member Benefits
Exclusive offers and perks for Boba Pass members
Products Collaboration
Limited-edition drinks, desserts and merchandise
Boba Lab Experiences
Tastings, workshops and community activations
Festival Opportunities
Vendor participation, sponsorship and product showcases
Boba Pass partner opportunities
Partner provides
- Member discount
- Free topping
- Exclusive drink
- Monthly special
- Limited-time promotion
Partner receives
- Partner listing
- Customer discovery and referrals
- Social media exposure opportunities
- Festival visibility opportunities
- Year-round connection with bubble tea lovers
No participation fee during the introductory partnership period.
Your goal. Our creativity. Shared success.
For custom brand collaborations
- Step 1
Business goal
- Step 2
Brand strategy
- Step 3
Experience design
- Step 4
Execution
- Step 5
Campaign report
Every partnership is customized around your business objectives.
Let's build something together
Whether you're looking to offer an exclusive member benefit, launch a new product, create an interactive experience, or connect with the community through the festival, we're ready to explore the right opportunity with you.
Three ways to begin
Start simple
Join Boba Pass as a Member Benefit Partner
Create together
Develop a product, experience or campaign with Boba Lab
Grow further
Explore festival participation and long-term partnership opportunities