Experiences
Boba, but as something you show up for
Tastings, boba drops, pop-ups and games — the moments Boba Lab builds with shops and brands throughout the year, including Canada Bubble Tea Festival.
Activations
From discovery to loyalty — all year round.
Boba Lab keeps brands connected to the community beyond a single campaign. We design touchpoints that build habit and trust.
Member-only events
Tastings, previews and launch parties reserved for Boba Pass members.
Shop network
Activation space across 100+ partner boba shops in key Canadian cities.
Product drops
Limited runs, co-branded SKUs and exclusive merchandise launches.
Content & storytelling
Editorial coverage, social content and newsletter features for partners.
Canada Bubble Tea Festival
One of Boba Lab's biggest opportunities to connect the digital boba community with real-world discovery, brands, culture and interactive experiences.
Explore the Festival →Canada Bubble Tea Festival remains a strategic partner and anchor event in the Boba Lab calendar.
From online discovery to real-world experience
See the World of Boba Come to Life.
Canada Bubble Tea Festival brings the boba community together for a major annual celebration of drinks, culture, creativity and shared experiences.
Discover brands, try something new, take part in interactive experiences and celebrate boba culture together.
Boba Lab keeps the discovery going all year. Canada Bubble Tea Festival brings it together in person.
A separate brand, connected to Boba Lab. · August 2027
Ready to build with Boba Lab?
Join as a member or partner with us to reach Canada's boba community.